IndexNow

Website Builder sites automatically support and use IndexNow, a protocol that ensures your website’s most recent content is immediately crawled and indexed by supporting search engines instead of passively waiting for web crawlers to find it. Currently, Bing and Yandex support this new protocol. Without IndexNow, it can take anywhere from several hours to several weeks for search engines to index new or updated content. While waiting for search engines to index your content, it will not be discoverable via search. This delay can cause you to miss out on opportunities to engage with your online audience.

Note

Just because your content is indexed faster doesn’t mean you’ll rank better in search results. You still need to create original, high-quality, SEO-optimized content and follow best practices for web content if you want to achieve the top positions in search engine results pages.

How IndexNow Works with Website Builder Sites

You don’t need to do anything to begin leveraging the benefits of IndexNow, your Website Builder site will do it for you automatically. This saves you time and makes it accessible for those who do not have the technical skills to interact with IndexNow’s API.

Website Builder supports the IndexNow API for you by:

• Discovering which pages have updated content and submitting only those to the IndexNow API.

• Fulfilling IndexNow security measures by generating a unique token per website and submitting that to search engines. This ensures that no one can spoof updated content for your site.

• Automatically submitting updated content on your site.

If you don’t want your context indexed by search engines, you can turn off indexing in the page settings of each page. For instructions on how to do this, see Pages and Popups.